SoBe Rush #PeliConLagartija

Viral ad campaign based on YouTube, Facebook and Twitter for PepsiCo’s energy drink.
Users where invited to submit a movie using the word “lagartija” (lizzard) to replace some part of the original title.
Viraldo, a 3D lizzard representing the brand, created 50 parody movie-trailers using the user’s inputs and reaching 4 million views in 3 weeks.